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For Mobile Phlebotomy Certification Experts I was tasked with creating a logo and business card for a phlebotomist in order to market to her clientele more efficiently and build her client base.
Timeline
Jul-Sep 2024
Team
1 Designer
Tools
Canva
Objectives
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Design a logo fitting the brand image
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Create a business card showcasing the new logo and brand image
First Steps
My first step in this process was to conduct a discovery call with the company’s owner to understand her key priorities and business goals. This conversation was essential in shaping the design direction for her logo. We explored color schemes, brand personality, visual elements, and typography to ensure the final design aligned with her vision and resonated with her target audience.
Priorities
The owner had a particular vision for this project and its elements. Her priorities were evident.
1. Color Scheme: Cool, calming, eye-catching
2. Elements: Ambulance, badge, ribbons, needle
3. Fonts: Bold, professional
Finding the Final Design
1. What is the hardest part of being a dog owner in college?
2. When was the last time you experienced this problem?
Throughout this process, I found that active collaboration with the client was essential to ensuring the final design met her expectations and aligned with her brand identity. Through iterative feedback and refinement, we explored multiple design options before selecting the one that best represents her brand and resonates with her audience.
3. How do you feel when you experience this problem?
4. Have you ever tried to solve this problem before? If so, what did you do?
1. Visual Showcase: We incorporated images of the local area to help visitors feel more familiar and connected with their new surroundings.
The Final Design
Beginning the Business Cards
2. Blog Section – Hacks & Hints: This creatively named section provides useful tips and insights, aligning with our ongoing theme of support and guidance.
Integrating the final logo into the business card design was essential to ensuring a cohesive and seamless brand experience. By maintaining consistency in color schemes, typography, and overall design language, the card reinforces brand identity while enhancing user engagement. The goal was to create a visually harmonious and intuitive design that resonates with the consumer, fostering a stronger connection and a more fluid, user-centered experience.
The Final Design
The business card design remained largely unchanged throughout the process, as the core design elements were already well-defined. The final iteration was crafted with a user-centric approach, ensuring it effectively met the client’s objectives while optimizing clarity and engagement for consumers. Every design decision was intentional, focusing on accessibility, brand consistency, and a seamless user experience.
3. About Me Slide: We included an "About Me" slide for each group member to introduce themselves and clarify which part of the blog they contribute to, fostering transparency and connection.
1. What is the hardest part of being a dog owner in college?
2. When was the last time you experienced this problem?
My Takeaways
This experience was invaluable in deepening my understanding of brand personality and design cohesion. I gained insight into the importance of aligning visual elements to create a seamless and recognizable brand identity. Through collaboration with the client, I learned how to balance their needs with design best practices, making strategic compromises to ensure both functionality and aesthetic appeal. Additionally, I explored typography pairings, color harmonies, and the broader impact of brand perception on final design outcomes—all essential factors in crafting a meaningful and user-centered experience.
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